With the countless number of advertising outlets available to local and national businesses online, it is not uncommon to believe that local advertising has fallen by the wayside. However, this could not be any less correct. Read more to learn how the popular service provider review site, Angie’s List, is currently facing a hostile takeover and competition from top names in internet retail and advertising!
Check out Lauren Heartsill Dowdle’s article in Landscape Leadership publication on growing a lawn care business, where she interviews three lawn care experts, including our own Chris Noon.
Chris Noon’s May contributing piece to Turf Magazine covers the importance of asking for referrals to generate leads and the ways to approach asking for them. Read the full article here: http://www.turf-digital.com/May2015/Default/#&pageSet=6
The Noon brothers have released a book that offers tips on how to improve phone sales and shares strategies to help others grow their businesses. Read the full article here: http://www.lawnandlandscape.com/ll-051815-Noon-book-sales.aspx
Chris Noon’s April contributing piece to Turf Magazine covers the importance of KPIs, or key performance indicators, in keeping sales on track and holding your team — and yourself — accountable. Click the link above for the full article, or read it here.
Available for order on Amazon.
Want to make millions over the phone? Just say Hello to Chris Noon. In Chris Noon’s expert hands, a simple cold call becomes a masterpiece of deal-clinching salesmanship. This book tells you exactly—and in unstinting detail—how he does it. Starting out, Chris learned business in the produce-or-perish pressure cooker of major Madison Avenue ad agency TBWA\Chiat\Day. As a young account exec, he worked on high-profile campaigns for such goldplated companies as Nissan, Absolute, Kmart, and Meridian. But the experience only fueled his ambition to strike out on his own. He partnered with his brother and founded the lawn and landscape companies in the Boston area that bear their name. With a whirlwind of innovative sales ideas, a natural in-born enthusiasm, and a love of competition and winning (he still plays soccer, the sport he played in Division 1 at Seton Hall University) Chris quickly helped propel the Noon companies into a thriving, multi-million-dollar, nationallyrecognized success. Recently, Chris has turned his talents and attention to sharing his unique pathways to winning. He launched the Green Light Consulting Services to coach other landscape companies. And now this inspiring new book; it’s a personal tour of his sales philosophy, invaluable experience and methods— including how he turned the standard sales phone call into a One Step Sales sure-fire payoff. “Never stop learning,” is one of Chris’s mantras (it’s also the reason he’s enrolled in Harvard’s OPM Business Program). Learn from Chris and get ready to say hello to ‘Making Millions’! PART INSPIRATIONAL SELF-CONFIDENCE BUILDER. PART ROAD MAP TO BLOWOUT SALES GAINS
Environmental reporter Cynthia Barnett talks about the power of rain, its history, songs and poems written about it, and our relationship with it in her new book “Rain: A Natural and Cultural History.”
From the Amazon summary:
Rain is elemental, mysterious, precious, destructive.
It is the subject of countless poems and paintings; the top of the weather report; the source of the world’s water. Yet this is the first book to tell the story of rain.
Cynthia Barnett’s Rain begins four billion years ago with the torrents that filled the oceans, and builds to the storms of climate change. It weaves together science—the true shape of a raindrop, the mysteries of frog and fish rains—with the human story of our ambition to control rain, from ancient rain dances to the 2,203 miles of levees that attempt to straitjacket the Mississippi River. It offers a glimpse of our “founding forecaster,” Thomas Jefferson, who measured every drizzle long before modern meteorology. Two centuries later, rainy skies would help inspire Morrissey’s mopes and Kurt Cobain’s grunge. Rain is also a travelogue, taking readers to Scotland to tell the surprising story of the mackintosh raincoat, and to India, where villagers extract the scent of rain from the monsoon-drenched earth and turn it into perfume.
Now, after thousands of years spent praying for rain or worshiping it; burning witches at the stake to stop rain or sacrificing small children to bring it; mocking rain with irrigated agriculture and cities built in floodplains; even trying to blast rain out of the sky with mortars meant for war, humanity has finally managed to change the rain. Only not in ways we intended. As climate change upends rainfall patterns and unleashes increasingly severe storms and drought, Barnett shows rain to be a unifying force in a fractured world. Too much and not nearly enough, rain is a conversation we share, and this is a book for everyone who has ever experienced it.