Creating a Successful Brand

Over the years, branding has taken a turn and become more social media driven. Building a brand today isn’t about focusing on and around a companies products or services but more providing the target audience with content that they will connect with, that will ignite an emotion and that will push them to engage on their social media accounts. Kristy Ellington shares with readers the six things brands can learn about targeting their new demographic, the Millennial generation.

Embrace branding through social media


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